The rapid rise and popularity of voice-first devices, like virtual assistants, has pushed search technologies to understand more complex language patterns.
With the growth of this technology, voice search will be key in the years to come. Most businesses and brands have incorporated this type of technology to improve customer experience and generate more sales.
With the growing trend of conversational search, voice optimization and proper SEO techniques will help boost your business.
Thus, it’ll be good to register your business or enterprise to keep up with the changes.
But how can you adopt this optimization campaign for your business website? This article (segment) explores this latest technology and how you can get your business registered for voice search.
What is Voice Search?
Using your voice is a key leverage to provide more information about a given topic.
It uses an automatic speech recognition system that transforms voice signals into texts when looking for certain information.
This type of recognition technology allows users to search for responses hands free.
This will translate the spoken words into text by exchanging for relevant responses.
With the natural language processing enhancements, the technology will get better and give your users better responses to their search queries.
How is Conversational Voice Search Different from Traditional Search
Using hands free voice search differs from traditional search, as it makes it easy for users to get information by using voice commands with Siri, Google, and Cortana.
Traditional systems use literal keywords that take them directly from the query and navigate through the search engine index.
The process is usually difficult with a conversational search, as the system must derive keywords that are structurally and semantically complex.
In contrast, it offers an easy process of translating human interaction to structured formats when fetching for the answer the searchers are seeking.
Voice focuses on finding the information in a conversational way, by reducing the exact keywords.
Focusing on voice optimization can help your business be placed in a dominant position in the search results.
How can you Optimize Your Company Website For Voice Search?
Besides the regular SEO, it’ll be vital to adjusting your website for voice search. This strategy helps your website generate more traffic, leads, and sales.
But how can you optimize your company website for voice queries? You can enhance website SEO by using the following strategies:
Create top-notch content focusing on user intent
Creating content that provides users with what they intend to find is key to ranking well in voice searches. The content should answer questions that the end user is asking about your company or brand. In addition, ensure the information is available in HTML format to make it easy for Google crawlers to see and provide users with relevant answers.
Use structured data or schema
Structured data or schema helps you to increase the chances of your company’s website ranking higher for voice search.
The schema markup is a unique microdata form that helps search engines understand the meaning of information that is about the website.
The form helps pull your site from others to provide a specific search query. You can also use the schema analysis to create a featured snippet to answer the most specific queries.
Employ long-tail keywords
Experts advise that you generate natural language that sounds like you’re communicating with a voice assistant.
More than 70% of Google searches use natural language. Incorporating long-tail keywords enhances the proper use of natural language on your website.
The easiest way to create these keywords without sounding unnatural is to have a Frequently Asked Questions’ section on the site.
Focus on the website speed
A quick and responsive site is key to enhancing a positive user experience and reducing the impact of your website’s ranking. You can run your website on Google Page Speed Insights to check if there are any speed issues.
You can consider the following strategies to increase the load speed for the website:
- Reduce the amount of redirects
- Choose necessary plugins your website will use
- Optimize all images for the correct size
Improve Google Business Profile formally known as Google My Business
When running a company site, optimizing for local SEO will be appropriate.
Besides helping individuals to know your business, working on your Google Business Profile also increases the website to rank well, as most customers prefer the near me searches.
You can work on the company profile by including your address, phone number, and business name. Make sure to keep all information consistent between the website and Google Business Profile.
Voice search is gradually becoming extremely vital for businesses in this fast-paced technological world.
Besides the regular SEO, it is very important to focus on voice optimization, as many individuals prefer to use the voice feature when asking their questions.
Implementing a strategy will be important to make you stand out among the competitors in your industry.
When it comes to increasing your brand awareness and overall sales. Use all SEO tactics to make sure you grab the attention of your target audience.