Above 78% of transactions are performed via smartphones in this digital, globalized world. With mobile device usage skyrocketing over the last few years, the importance of a mobile-friendly website shouldn’t be ignored. Not having a responsive website hurts your audience’s perception and SEO efforts.
A robust mobile SEO strategy is important because 53% of users said they wouldn’t re-engage with a business after a bad mobile experience. Meanwhile, 76% said a responsive website plays an enormous role in brand credibility.
Conversion rates are also impacted by mobile SEO strategy’s effectiveness because 68% of people are more likely to buy from mobile-friendly businesses. Google, the search engine with the most market share, also prioritizes a mobile-first approach when crawling or indexing any website. This means not having a mobile-friendly website can hurt the search engine rankings of a website, leading to less traffic, leads, and revenue.
If you want to engage the target audience who search using their mobile phones, Social Ubiquity can help turn them into loyal customers with a robust mobile SEO strategy. Our experts will ensure your web pages are well designed, optimized, and function properly on different devices.
A positive user experience is our promise when you partner with us to enhance your online presence on all devices, regardless of screen type or size. Let’s explore some of the ways our team of experts can help your business enjoy more mobile traffic at cost-effective rates.
#1- Improve Website Load Time
The loading speed of a website is an integral part of a positive mobile user experience. People searching for information on the go want instant answers. If they click the link, but it takes forever to load, they’re likely to bounce off the page.
Google PageSpeed Insights provide details about a website’s load speed. It’s generally recommended to ensure the site loads in under three seconds to keep leads engaged on the mobile site.
If you don’t have the time or experience to code or make suggested changes, give us a call! We can help make everything intuitive, functional, and fast to improve the page’s load speed while you enjoy the freedom of running other important business errands.
#2- Integrate Responsive Design
Integration of responsive design helps the audience navigate the site easily. It focuses on ensuring the website and all its elements adapt to devices people use to access the website. Responsive design will help the audience get the best mobile experience from their preferred device, whether it’s a tablet, desktop, or smartphone.
The content won’t be unreadable, crowded, or missing. They’ll be able to scroll through the pages on the website correctly without having to zoom in or out to read the information. A thumb-friendly, responsive design will help drive more leads and reduce the bounce rate as the user experience improves.
#3- Optimize for Local
Local SEO is an increasingly popular element of the mobile SEO strategy. In the past few years, mobile searches with the phrase ‘near me’ increased three times, meaning that more users are searching for local companies.
With many people using such phrases to search on mobiles, businesses must adapt the SEO strategy to reach this mobile audience. Our SEO specialists can adapt to local searches with high-ranking local keywords that will help your business appear in more local search results.
We’ve also got experienced web designers on board to help your site look great and function flawlessly. Get in touch to learn about the promos we offer for our comprehensive digital marketing solutions available for businesses in a wide variety of locations.
