by Robert Montoya | Jun 25, 2024 | Marketing
Behavioral email targeting is a sophisticated strategy that involves sending personalized emails based on customer behavior, such as browsing history, purchase activity, and engagement with previous emails. This approach allows marketers to deliver highly relevant...
by Robert Montoya | Jun 24, 2024 | Marketing
Affiliate marketing has long been a cornerstone of digital marketing, allowing businesses to expand their reach and generate sales through partnerships with affiliates. As technology and consumer behavior continue to evolve, so does the affiliate marketing landscape....
by Robert Montoya | Jun 20, 2024 | Social Media
Now operating under its parent company Meta, Facebook constantly updates its algorithm to improve user experience and content relevance. These changes significantly impact how content is prioritized and displayed on users’ feeds. This blog post explores the...
by Robert Montoya | Jun 11, 2024 | Web Design & Development
Landing pages are crucial elements of digital marketing campaigns designed to convert visitors into leads or customers. A well-designed landing page can significantly impact conversion rates and the overall success of a marketing campaign. Here are some best practices...
by Robert Montoya | Jun 6, 2024 | Marketing
Understanding A/B Testing A/B testing, or split testing, involves comparing two versions of a webpage, email, or app to determine which performs better. This method helps businesses make data-driven decisions, enhance user experience, and optimize conversion rates....