by Robert Montoya | Dec 1, 2025 | SEO
1. What Is Search Intent? Search intent (also known as user intent) refers to the purpose behind a search query. It helps you understand why someone is searching—whether they’re seeking information, comparing options, or ready to make a purchase.Google’s goal is to...
by Robert Montoya | Nov 26, 2025 | SEO
1. What Are Keywords? Keywords are words or phrases people use when searching online. In SEO, they help search engines understand what your content is about and match it to relevant queries.For example, if you run a coffee shop, potential keywords could include “best...
by Robert Montoya | Nov 19, 2025 | Marketing
1. Keep It Short and Direct Most email clients display only the first 40–50 characters of a subject line, especially on mobile devices. Aim for clarity and brevity. Focus on one idea, and make every word count.Example: Instead of “We Have an Exciting New Product...
by Robert Montoya | Nov 11, 2025 | SEO
1. Understanding Technical SEO Technical SEO refers to the process of optimizing your website’s infrastructure to help search engines crawl and index it effectively. Unlike content or backlinks, technical SEO focuses on backend elements—ensuring your website runs...
by Robert Montoya | Oct 27, 2025 | Marketing
1. Video Captures Attention Quickly In a world filled with endless scrolling, video instantly stands out. Movement, sound, and storytelling combine to hold users’ attention longer than static images or text posts. Studies show that social media posts with video...