How to Visualize and Improve the Customer Journey
1. What Is a Customer Journey Map A customer journey map is a visual representation of the steps a customer takes when interacting with your business. It shows actions, emotions, pain points, and motivations across multiple touchpoints. Journey maps help teams see the...
How to Improve Dwell Time on Your Website
1. What Is Dwell Time and Why Does It Matter Dwell time measures how long a visitor stays on your page after clicking from search results. While not a direct Google ranking factor, it reflects engagement and content quality. If users leave too quickly, search engines...
Mastering Search Intent for Better SEO Results
1. What Is Search Intent? Search intent (also known as user intent) refers to the purpose behind a search query. It helps you understand why someone is searching—whether they’re seeking information, comparing options, or ready to make a purchase.Google’s goal is to...
Why Technical SEO Is the Key to Better Rankings
1. What Are Keywords? Keywords are words or phrases people use when searching online. In SEO, they help search engines understand what your content is about and match it to relevant queries.For example, if you run a coffee shop, potential keywords could include “best...
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