by Robert Montoya | May 26, 2025 | Social Media
1. Know Your Audience Inside Out Effective content starts with understanding who you’re talking to. Research your target audience: Demographics and interests Pain points and goals Preferred content formats Use buyer personas to guide tone, format, and messaging....
by Robert Montoya | May 20, 2025 | Marketing
1. Understand What Marketing Analytics Is Marketing analytics is the practice of measuring, managing, and analyzing marketing performance data to maximize effectiveness and ROI. It helps: Identify which strategies work Understand customer behavior Make data-backed...
by Robert Montoya | May 12, 2025 | SEO
1. Start with Smart Keyword Research Keywords are the foundation of SEO. Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to: Find relevant, high-traffic keywords Focus on long-tail phrases with lower competition Understand the user intent behind searches...
by Robert Montoya | May 6, 2025 | SEO
File Size vs. Image Size: What Matters for SEO? What Is Image Size? Image size (also called image dimensions) refers to the width and height of an image, typically measured in pixels (e.g., 1920×1080 px). It determines how much space the image takes up visually...
by Robert Montoya | Apr 29, 2025 | Link Building
1. Embrace Digital PR for Natural Backlinks Digital PR is the new frontier of link building. Rather than chasing backlinks, focus on creating newsworthy content: Publish research reports or industry studies Launch campaigns with social impact Pitch story ideas to...