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Backlink Basics: How Quality Links Boost Your Search Rankings

by Robert Montoya | Jul 24, 2025 | SEO

1. What Are Backlinks and Why Do They Matter? Backlink, also known as inbound links, are links from other websites that point to your site. Search engines view these links as votes of confidence. The more reputable sites linking to you, the more credible and...

Mastering Link Building: How to Dominate SEO in 2025

by Robert Montoya | Apr 29, 2025 | Link Building

1. Embrace Digital PR for Natural Backlinks Digital PR is the new frontier of link building. Rather than chasing backlinks, focus on creating newsworthy content: Publish research reports or industry studies Launch campaigns with social impact Pitch story ideas to...