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How to Develop a Winning Social Media Strategy

by Robert Montoya | Mar 12, 2025 | Social Media

1. Define Your Goals and Objectives Before diving into social media marketing, outline what you aim to achieve. Goals should be specific, measurable, achievable, relevant, and time-bound (SMART). Typical social media objectives include: Increasing brand awareness...

Boosting Social Media Engagement with Stunning Visuals

by Robert Montoya | Jan 29, 2025 | Social Media

The Power of Visuals in Digital Marketing Social media users are bombarded with content daily, making it crucial for brands to capture attention instantly. Visual content—images, videos, infographics, and animations—helps break through the noise and engage audiences...

Keeping Up with Facebook’s Algorithm Changes: What Matters Now

by Robert Montoya | Jun 20, 2024 | Social Media

Now operating under its parent company Meta, Facebook constantly updates its algorithm to improve user experience and content relevance. These changes significantly impact how content is prioritized and displayed on users’ feeds. This blog post explores the...