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Transforming Marketing Automation With Chatbots For Better Engagement

by Robert Montoya | Jul 30, 2024 | Automation

In today’s fast-paced digital landscape, businesses constantly seek innovative ways to enhance customer engagement and streamline marketing efforts. Chatbot have emerged as a powerful tool in marketing automation, offering the ability to interact with customers in...

Behavioral Email Targeting: How to Drive Conversions Effectively

by Robert Montoya | Jun 25, 2024 | Marketing

Behavioral email targeting is a sophisticated strategy that involves sending personalized emails based on customer behavior, such as browsing history, purchase activity, and engagement with previous emails. This approach allows marketers to deliver highly relevant...