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5 Tips for Crafting Better Email Subject Lines

by Robert Montoya | Nov 19, 2025 | Marketing

1. Keep It Short and Direct Most email clients display only the first 40–50 characters of a subject line, especially on mobile devices. Aim for clarity and brevity. Focus on one idea, and make every word count.Example: Instead of “We Have an Exciting New Product...

AI-Driven Email Marketing: Opportunities and Challenges to Consider

by Robert Montoya | May 8, 2024 | Artificial Intelligence

AI and email marketing are a match made in heaven! Leverage AI-driven solutions to take your campaigns to the next level with superior personalization, segmentation, and catchy subject lines. Be mindful of potential downsides and ethical considerations and plan...