Don’t try to reach everyone. There is a specific market for your services or goods. Whether you're in the fitness, tattoo, contractors, medical industries, you must understand your audience's interests and needs. Understanding your target market will increase your chance of reaching the right audience.
Now you know how to create quality content and it's time to structure your page. Here are a few key points to keeping your information structured.
Headers are extremely important for the Google bots when skimming your page. These are the (H1 – H6) headers tags. Keep your character count between 10 and 70 for a good title/header.
Use bullet points, icons, or tables when it calls for it. Listed bullet points are easy to read and keep the information short. I mentioned the icons only for your readers to identify the paragraph right away. It’s like a marker on the page where you know to navigate to.
Keywords are still important when creating content but don’t use it out of context. Using too many keywords or phrases through your page will cause more harm than good. But don’t forget to incorporate them throughout.
Hyperlinks are great to use. This is considered back-links to other pages or to an outside source. TIP: don’t overdo it with the hyperlinks. Stay on point and don’t focus on just links, titles, and keywords. Write out the content and then sort it out later.
You're ready to publish your website content and let it run its course. There are a few things you want to do before you click that publish button.
Editing: The first draft is ready for proofreading. Go through this copy with a fine comb. This will take some time to go over. Furthermore, read and reread this copy and don’t worry about throwing out some content or fixing misspellings.
Read your content out loud a few times. This will help you understand how your readers will interpret your content. When you read your own material, you have to be excited about how you will entertain or educate your readers.
Feedback: Send a copy to a couple of people to proofread your content and ask for some feedback. Getting constructive criticism is great for any material you prepare for the future.
Your work is now done and time to kick back and see how your site ranks with search engines.
Your work is not done as of yet. SEO is a consistent job that does not end. The website could lose rank status due to being inactive.
Go through your website and update your pages and post every few months and add more content or update. Adding additional content will be considered Rich content.
It does not matter what industry you are in, there will be new advancements and then your existing material will become obsolete. Update your website content that will keep up with your industry norms.
Tags: SEO, WEB DESIGN & DEVELOPMENT
Date: AUGUST 11, 2021