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How to Optimize your YouTube Videos

If you want a higher ranking for your YouTube videos, you need more than simply well-crafted videos. The marketing world is swiftly changing, whereby marketers are looking for more innovative ways to increase content consumption among various audiences. One of the commonly used content formats is video, especially on the YouTube platform. Statistics show that this platform is the second most popular and visited website across the globe. YouTube is a video search engine. Therefore, it's essential to consider YouTube SEO services for video optimization if you're a video marketer. Well-optimized videos will rank higher, meaning that traffic will increase. YouTube optimization isn't a complex process provided that you understand the basics.

Below are some steps for YouTube optimization that'll help you improve your visibility and increase traffic:

  1. Conduct intensive YouTube keyword research  

Before you think of anything else, it's essential to perform intensive YouTube keyword research. The keywords you use will largely determine if people can easily find you or not. To get the right keywords, you need to do the following:   - Look for related keywords   First, it's essential to look for the relevant keywords depending on your niche. You should also find other familiar keywords that people use, especially when looking for different products or services. To quickly find relevant keywords, use the Google Keyword Planner tool since it'll give you many keyword variations from where you can choose one that suits your needs.   - Analysis of search trends   YouTube has an autocomplete feature that can help you get the best target phrases depending on your niche. This way, you'll quickly get commonly used YouTube keywords. Experts also advise that it's possible to get the best keywords by simply checking popular and trending videos in your niche. This can easily be done using the Google Trends tool.   - Video keyword collection   Statistics show that up to 40% of YouTube traffic comes from Google search results. Therefore, you can get the right keywords from Google result pages without too much effort.  

2. Video Metadata optimization  

Recent technological changes have seen YouTube implement some strategies where it's now possible to identify and estimate video relevance based on search queries. Although this seems to have taken the power of video Metadata, it should be noted that YouTube optimization still plays a significant role. Therefore, it's essential always to update your videos on YouTube with their Metadata optimized. For video Metadata optimization, you can do the following:   - Make a catchy keyword title   How your video title appears affects whether users will be interested in watching the video or not. Therefore, it's essential to come up with an attention-grabbing title that contains the relevant keywords. You can look at what your competitors have used to get some inspiration. The title should also be 60 characters or less.   - Optimize video tags   This assists users in getting to see your videos with more ease. Before you add any video tags, it's advisable to check your competitor's video tags to get an idea. You can also use the TubeBuddy tool to know the number of tags used to optimize a video.   - Optimize your video description   Video descriptions can be of any length. However, it's important to understand that the first two to three lines have a significant impact on how users perceive your video content. To optimize your video description, you need to add a transcript on the description, target keywords, and call to action on the first sentences.   - Use hashtags   Using hashtags helps in improving your video searchability. The hashtags should be added to the video description just above the title.  

3. Increase engagement and retention  

YouTube knows exactly the relevant and helpful videos uploaded by users through video watch time and retention. Additionally, comments also play a key role in YouTube rankings. To increase engagement and user retention, do the following:   - Watch time optimization   Before you even optimize your video watch time, you must first get the watch time reports. These reports will give in-depth insight into the average views and view duration. These will assist you in determining the level of user engagement and the weaknesses to work on in your future videos. It's therefore essential to remove all unnecessary content, including lengthy introductions.   - Improve engagement   Studies show that engagement plays a significant role in YouTube rankings. Therefore, it's essential to encourage your audience to either like or comment on your videos giving either negative or positive feedback. This can easily be done using YouTube analytics. To increase retention, you can ask your audience to subscribe to your channel to get future updates on your video content.  

4. Promote your YouTube videos  

Although all the above steps are essential for YouTube optimization, the truth is that you don't have to leave it at that if you want more revenues. It's essential to promote your YouTube videos for more views.   First, you can promote your videos through social networks where most people are, including Facebook, Twitter, and Instagram. Statistics show that more than 500 million people view a video on Facebook daily. This, therefore, means that it's easy to promote your videos using these platforms.   Secondly, you can promote your videos by embedding them in blog posts. You'll get a huge audience this way since you'll be using a combination of content and videos. For more strategic placement, you can consider blog posts that answer different questions directly, such as Quora.   5. Use YouTube SEO tools   One great way to ease the process of YouTube optimization is by using various tools to measure the channel performance, keyword analysis, and overall ranking. Some of the tools you can use include YouTube analytics for measuring overall performance, Rank Tracker for keyword analysis and overall ranking, Awario for social media tracking, and TubeBuddy for video optimization and channel management.   In conclusion, these are the YouTube optimization steps you should follow to increase your rankings. It's advisable to majorly focus on keyword research since it forms the basis for YouTube SEO. Getting low competition keywords can be of great help. It's also essential to optimize your YouTube channel page.

Tags: YOUTUBE SEO, VIDEO OPTIMIZATION

Date: APRIL 23, 2021

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